NUE Vodka launches vanilla flavor in its Naturals line

NUE Vodka is adding NUE Naturals Vanilla Vodka to its flavored portfolio, with a zero-sugar, zero-carb formula aimed at cocktail drinkers who want a cleaner take on vanilla vodka. The launch lands now in select U.S. retailers and on-premise accounts, with a suggested price of $14.99 for a 750 mL bottle.

Why it matters: - NUE Naturals Vanilla gives NUE Vodka a new entry in the growing market for lighter, lower-sugar cocktails. - The launch targets drinkers ordering espresso martinis and other cocktails that lean on flavor without extra sweetness. - The product also broadens NUE’s Naturals line beyond Citrus and Cucumber.

What happened: - NUE Vodka launched NUE Naturals Vanilla Vodka, a flavored vodka built around vanilla and positioned as a cleaner alternative to traditional sweet vanilla vodkas. - The brand announced the launch from Fairfield, Connecticut, on September 28, 2026. - NUE Naturals Vanilla is available now at select retailers and on-premise accounts in Arizona, California, Colorado, Connecticut, Florida, Georgia, Kansas, Louisiana, Missouri, Nebraska, Nevada, New Jersey, New York, Oklahoma, South Carolina and Texas. - The suggested retail price is $14.99 per 750 mL bottle. - More information is available on NueVodka.com and on Instagram.

The details: - NUE Naturals Vanilla is zero sugar, zero carbs, and contains no artificial flavors or artificial coloring. - The vodka is 7X distilled and described as award-winning and American-made. - NUE says the expression delivers rich vanilla aromas and a profile designed for classic cocktails. - The launch is positioned as a less sweet option than many existing flavored vodkas. - NUE says the vodka comes in at less than 90 calories per serving. - The suggested use case centers on a Skinny Espresso Martini with 2 oz. of NUE Naturals Vanilla Vodka, 1 oz. fresh espresso, 1/2 oz. coffee liqueur, ice and espresso beans for garnish. - The cocktail is shaken with ice until chilled and frothy, then strained into a chilled martini or coupe glass. - Coffee liqueur and other cocktail ingredients may contain sugar and carbohydrates.

Between the lines: - The launch leans into the continued popularity of espresso martinis and the broader consumer shift toward lower-sugar drinks. - NUE is framing the product as a premium option without premium pricing, using simplicity and approachability as the selling point. - The vanilla flavor gives NUE a familiar cocktail ingredient while keeping the brand inside its cleaner-label strategy.

What's next: - NUE says more markets are forthcoming beyond the initial state rollout. - The company is likely to keep using the Naturals line to extend its footprint in modern cocktail occasions.

The bottom line: - NUE Vodka is betting that vanilla flavor can win with cocktail drinkers if it comes with fewer calories, no sugar and a lower-frills pitch.